Tuesday, August 18, 2009

ESPN, WSOP Extend with a 7-Year Deal

Harrah's Entertainment - (August 18, 2009) – ESPN and Harrah’s Interactive Entertainment today announced they have reached a new seven-year agreement that will keep the World Series of Poker (WSOP) airing on ESPN through April 2018.

The WSOP, the world’s richest sporting event and longest running poker tournament, attracts a total audience of nearly 82 million U.S. viewers each year. ESPN has broadcast WSOP events every year since 2003 and was operating under an agreement set to expire after the 2010 WSOP.
Under the terms of the new deal, ESPN will telecast a minimum of 32 hours of event coverage from the World Series of Poker in Las Vegas annually, including WSOP gold bracelet events and the “November Nine” Championship.

"The WSOP is proud to call ESPN home for another nine years," said Jeffrey Pollack, President of Harrah's Interactive Entertainment and the World Series of Poker. "This long-term agreement ensures that our content will continue to reach sports fans around the world through a wide variety of platforms."

WSOP content will appear on ESPN, ESPN HD, ESPN2, ESPN2 HD, ESPN Classic, ESPN.com, ESPN360.com, ESPN Mobile TV and ESPN International platforms outside of the United States.

“We are very excited to continue our relationship with Harrah’s to deliver the largest, richest, and most prestigious gaming event in the world to fans across a variety of our platforms,” said Doug White, senior director of programming and acquisitions, ESPN. “Poker continues to be a solid ratings performer for us and allows us to continue offering diverse programming to our viewers.“

ESPN’s coverage of the 40th Annual World Series of Poker Presented by Jack Link’s Beef Jerky airs every Tuesday night on ESPN. Norman Chad and Lon McEachern call the action. Tonight at 8 PM ET, coverage of the game’s richest tournament, the No Limit Hold’em Main Event begins as 6,494 players compete for $61 million in prize money with the winner walking away with $8.5 million – more than the U.S. Open golf, U.S. Open tennis, Daytona 500 and Indianapolis 500 winners received combined this year. Main Event coverage continues each Tuesday through November 10.

* World Series of Poker and WSOP are trademarks of Harrah's License Company, LLC ("Harrah's"). Harrah's does not sponsor or endorse, and is not associated or affiliated with this blog or its products, services, promotions or tournaments.


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